Retargeting For Local Business
Missed opportunities? Not on our watch!
Re-engage visitors who’ve shown interest and turn them into loyal customers with our precision-focused retargeting services. Discover the power of ads that don’t just reach — they resonate.
Geo-Targeting: Local businesses can set their retargeting campaigns to display ads only to users in specific geographic locations, ensuring that they’re reaching their primary audience.
Segmentation: Not all visitors have the same intent. Segment your audience based on the pages they visited on your site (e.g., product pages, contact forms, or blog posts) and tailor retargeting ads accordingly.
Time-Sensitive Offers: Encourage users to return by offering limited-time discounts or promotions relevant to their local area.
Huge Benefits For Local Businesses
Retargeting, often referred to as remarketing, is a powerful online advertising technique used to keep your brand in front of bounced traffic after they leave your website. For local businesses, retargeting can be especially effective due to its precision and relevance.
Higher Conversion Rates:
Local businesses often operate in a niche market with a specific audience. Retargeting helps re-engage visitors who didn’t convert the first time, increasing the chances of conversion.
Brand Awareness:
For local businesses, consistent visibility in their community is crucial. Retargeting ensures that potential local customers are regularly reminded of the business, reinforcing brand recognition.
Cost-Effective:
Retargeting can be more cost-effective than traditional advertising methods because it focuses on users already interested in your business.
Types Of Effective Retargeting For Local Businesses.
Each type of local retargeting has its unique strengths and is suited for different scenarios. The best approach often involves a combination of these methods, tailored to a business’s specific goals and audience.
Pixel-Based Retargeting:
This is the most common type of retargeting. It involves placing a pixel (a small piece of code) on your website. When visitors come to your site, the pixel drops an anonymous browser cookie. As these visitors browse the web afterward, the cookie informs retargeting platforms to display your ads to these users.
Best For: Immediate retargeting after a user visits your site.
List-Based Retargeting:
This type of retargeting is used when you have a list of contact information for your customers. You can upload this list to a retargeting platform (like Facebook Ads) which will then display your ads to users associated with these contact details.
Best For: Engaging with a specific set of known users, such as previous customers or email subscribers.
Social Media Retargeting:
Platforms like Facebook, Instagram, and Twitter allow businesses to retarget users within their platforms. For instance, if a user visits your website and then goes to Facebook, they can see your ad in their feed.
Best For: Engaging with users on social platforms where they spend a significant amount of time.
Search Retargeting:
Unlike the other types, search retargeting focuses on users who have not visited your site before. Instead, it targets users based on keywords they’ve searched for on search engines.
Best For: Expanding your reach to potential local customers who have shown interest in related products or services.
CRM Retargeting:
Similar to list-based retargeting, CRM retargeting uses the information in a company’s Customer Relationship Management (CRM) system to display ads to those contacts across various online platforms.
Best For: Businesses with robust CRM systems looking to re-engage past customers or leads.
Engagement Retargeting:
This method targets users based on how they’ve interacted with your content, especially on platforms like YouTube or Facebook. For example, you can retarget users who have watched your videos or interacted with your posts
Best For: Re-engaging users who have shown a keen interest in your content but haven’t necessarily visited your website.
Frequently Asked Questions About Local Retargeting.
These FAQs provide a comprehensive overview of local retargeting campaigns, addressing queries our clients have asked.
A local retargeting campaign is a digital advertising strategy that focuses on re-engaging visitors who’ve previously interacted with a local business’s online presence, ensuring ads are displayed to them as they browse other parts of the web.
Retargeting uses a small piece of code (often called a pixel) placed on your website. This code drops an anonymous browser cookie when visitors come to your site. Later, this cookie signals retargeting platforms to display your ads to these visitors as they browse other websites.
Local retargeting ensures that potential customers in your vicinity, who’ve shown interest in your offerings, are consistently reminded of your brand, increasing the likelihood of conversions and fostering brand loyalty.
While general retargeting can target a broad audience, local retargeting is geographically focused, ensuring ads are served primarily to users within a specific locale or community.
Popular platforms like Google Ads, Facebook Ads, and many programmatic advertising platforms offer local retargeting options tailored to reach audiences in specific geographic areas.
When done right, retargeting is a gentle reminder of a user’s previous interest. However, it’s crucial to set frequency caps and diversify ad content to prevent overwhelming or annoying your audience.
Key metrics include click-through rates (CTR), conversion rates, return on ad spend (ROAS), and the overall engagement with your retargeted ads.
Absolutely! You can segment audiences based on actions they took on your site, such as visiting specific product pages, adding items to a cart, or spending a certain amount of time browsing.
Local retargeting can be cost-effective since it’s focused on a specific audience that has already shown interest. You’re not paying to reach a broad, uninterested audience, which often results in a higher ROI.
Personalize your ads based on user behavior, use dynamic content that changes based on what they viewed, and ensure your ads offer value, such as special promotions or discounts.
While often used interchangeably, retargeting typically refers to online ad placements based on previous interactions, while remarketing often encompasses re-engaging past customers through email.
Yes, retargeting can be done across devices, including mobile phones and tablets, ensuring you reach users wherever they browse.
Always be transparent about your use of cookies and retargeting. Ensure your website has a clear privacy policy and complies with regulations like GDPR or CCPA.
Definitely! Combining retargeting with other strategies, like search engine advertising or content marketing, can create a holistic approach that maximizes reach and conversions.
The duration can vary based on your goals and audience. However, it’s essential to monitor performance and adjust as needed, ensuring you’re not overexposing your audience to the same ads.
While platforms are becoming more user-friendly, having a professional can ensure optimal setup, audience segmentation, and campaign management, maximizing your chances of success.