The Training & Testing Center

Module 1

Introduction to Digital Marketing and Business Development

  • Overview of Digital Marketing
  • Importance of Business Development
  • The Role of Digital Marketing in Business Growth
  • Understanding the Local Business Landscape
Open Module

Module 2

Understanding Your Target Market

  • Market Research Techniques
  • Identifying Target Customer Segments
  • Analyzing Local Market Trends
  • Competitor Analysis
Open Module

Module 3

Digital Marketing Channels

  • Overview of Key Digital Marketing Channels (SEO, SEM, Social Media, Email Marketing, Content Marketing)
  • Choosing the Right Channels for Your Target Market
  • Integrating Multiple Channels for a Cohesive Strategy
Open Module